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Winning in service markets : success through people, technology and strategy /

Wirtz, Jochen

Winning in service markets : success through people, technology and strategy / Jochen Wirtz - xvii; 684.; ill.; 23 cm

ISBN: 9781944659059 9789781944659

Subjects--Topical Terms:
Service Industries--Marketing
Branding--(Marketing)
Customer Relations

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Winning in service markets : success through people, technology and strategy /

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