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Services marketing people technology strategy. 7th ed. /

Wirtz, Jochen & C. H. Loveluck

Services marketing people technology strategy. 7th ed. / Jochen & C. H. Loveluck Wirtz - 648 p.; ill.; 27 cm

ISBN: 139789810696610 9781397898104

Subjects--Topical Terms:
Marketing --Management
Professions--Marketing
Service Industries --Marketing
Costumer Services--Marketing

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Services marketing people technology strategy. 7th ed. /

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