AMA Education System

Services marketing people technology strategy. 7th ed. / (Record no. 17327)

MARC details
000 -LEADER
fixed length control field 00711nam a2200205Ic 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250117052842.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240520s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 139789810696610
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781397898104
040 ## - CATALOGING SOURCE
Transcribing agency DLC
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Wirtz, Jochen & C. H. Loveluck
245 10 - TITLE STATEMENT
Title Services marketing people technology strategy. 7th ed. /
Statement of responsibility, etc. Jochen & C. H. Loveluck Wirtz
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Name of producer, publisher, distributor, manufacturer Pearson Education.
Date of production, publication, distribution, manufacture, or copyright notice 2011
300 ## - PHYSICAL DESCRIPTION
Extent 648 p.; ill.; 27 cm
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term Marketing
Topical term or geographic name entry element Marketing
General subdivision Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term Professions
Topical term or geographic name entry element Professions
General subdivision Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term Service Industries
Topical term or geographic name entry element Service Industries
General subdivision Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term Costumer Services
Topical term or geographic name entry element Costumer Services
General subdivision Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Source of classification or shelving scheme Dewey Decimal Classification
Edition 7th
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Inventory number Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Main Library Main Library Circulation Section 05/27/2024 19856   HF 5415.122 L68 2011 000000001114714 05/27/2024 05/27/2024 Books
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