Managing brands in 4D : understanding perceptual, emotional, social and cultural branding / Jacek Pogorzelski

By:

Pogorzelski, Jacek

Contributor(s):

Łuczak, Joanna [translator.]

Material type: Text

TextLanguage: English Original language: Polish Publisher: United Kingdom : Emerald Publishing Limited, c2018Edition: 1st edDescription: ix, 229 pages : illustrations ; 24 cmContent type:

text
still image

Media type:

unmediated

Carrier type:

volume

ISBN:

9781787561038 (hardback)

Other title:

Managing brands in four dimensions

Subject(s):

Additional physical formats: Electronic version:: Managing brands in 4D.DDC classification:

658.8/27 23

LOC classification:

HD 69.B7 P63 2018

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Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Shelving location	Call number	Status	Barcode
Books	Main Library	Newly Acquired Section	HD 69 B7 P63 2018 (Browse shelf(Opens below))	Available	000000001145618

"Translated by Joanna Łuczak"--Title-page verso.

Includes bibliographical references (pages 213-221) and index.

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Managing brands in 4D : understanding perceptual, emotional, social and cultural branding / Jacek Pogorzelski

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