Marketing management a strategic decision making approach. 8th ed. / Orvill.e C. Jr. Mullins, John W. Walker
Material type:
TextPublisher: McGraw-Hill. 2013Description: xix; 547 p.; ill.; 25 cmISBN: - 97811118412046
- 9789781111846
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Main Library | Circulation Section | HF 5415.13 M85 2013 (Browse shelf(Opens below)) | Available | 000000001114814 |
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| HF 5415.13 M375 1999 Marketing management : an asian perspective / | HF 5415.13 M375 2000 Marketing management / | HF 5415.13 M68 2013 Strategic marketing management / | HF 5415.13 M85 2013 Marketing management a strategic decision making approach. 8th ed. / | HF 5415.13 P75 2009 Principles of marketing: a global perspective / | HF 5415.13 T54 2018 Theory, practice and techniques in business and marketing management / | HF 5415.135 C37 1997 Readings on market driving strategies :towards a new theory of competitive advantage / |
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