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Integrated Marketing Communication : Advertising and Promotion in a Digital World / Jerome M. Juska
Material type:
TextPublisher: New York, NY : Routledge, c2018Description: pages cmContent type: - text
- unmediated
- volume
- 9781138695443 (pbk)
- 659.14/4 23
- HF6146.I58 J87 2018
Contents:
What is integrated marketing communications? -- Digital media environments -- IMC budgets and objectives -- Brand research and consumer insights -- Target audiences and segmentation -- Creative development -- Media planning methods -- Advertising campaigns -- Sales promotion strategies -- Brand visibility programs -- Public relations strategies -- The IMC plan.
| Item type | Current library | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
Books
|
Main Library | Circulation Section | HF 6146 I58 2018 (Browse shelf(Opens below)) | Available | 00000000212862024 |
What is integrated marketing communications? -- Digital media environments -- IMC budgets and objectives -- Brand research and consumer insights -- Target audiences and segmentation -- Creative development -- Media planning methods -- Advertising campaigns -- Sales promotion strategies -- Brand visibility programs -- Public relations strategies -- The IMC plan.
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