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Managing brands in 4D : understanding perceptual, emotional, social and cultural branding / Jacek Pogorzelski

By: Contributor(s): Material type: TextTextLanguage: English Original language: Polish Publisher: United Kingdom : Emerald Publishing Limited, c2018Edition: 1st edDescription: ix, 229 pages : illustrations ; 24 cmContent type:
  • text
  • still image
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781787561038 (hardback)
Other title:
  • Managing brands in four dimensions
Subject(s): Additional physical formats: Electronic version:: Managing brands in 4D.DDC classification:
  • 658.8/27 23
LOC classification:
  • HD 69.B7 P63 2018
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"Translated by Joanna Łuczak"--Title-page verso.

Includes bibliographical references (pages 213-221) and index.

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